Get to know us
Welcome to The Rustic Art Store –
A heartfelt journey that began with our shared love for history, culture, and timeless design. Founded by the two of us, Ashish Nand and Shalini Nand, this venture is more than just a business – it’s a reflection of our passion and purpose. Ashish’s deep-rooted admiration for India’s rich historical legacy and Shalini’s personal joy in curating unique and meaningful décor pieces led us to this path. Together, we envisioned a space where traditional Indian craftsmanship could meet modern aesthetics, creating decor that tells a story – of heritage, artistry, and authenticity.
At The Rustic Art Store, we are committed to supporting local artisans from across India. Each piece you see is a result of skilled hands, cultural legacy, and countless hours of craftsmanship. By bringing their work to homes, hotels, and offices around the globe, we hope to not only elevate everyday spaces but also empower the communities behind these creations.
We strongly believe that luxury should be an experience accessible to all – and so, our collection ranges from high-end to affordable pieces, without ever compromising on quality or soul. Every purchase directly benefits artisan families, helping preserve their craft while securing their livelihood.
Our mission
At The Rustic Art Store, our mission is to preserve and promote India’s rich artistic heritage by creating a platform that bridges traditional craftsmanship with contemporary living. We aim to empower local artisans, sustain age-old crafts, and bring meaningful, timeless décor into everyday spaces. Through every piece we curate, we seek to tell a story of culture, authenticity, and artistry—while making luxury both soulful and accessible.
Our vision
We envision a world where handcrafted art is celebrated as more than décor—it is a connection to history, culture, and community. Our vision is to become a global home for Indian artisanal craftsmanship, inspiring people to embrace sustainable, purposeful living while fostering dignity, pride, and prosperity for the artisan communities we support.